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The SCCPSS School Nutrition Program, along with school districts across the nation are hosting “School Breakfast – Ready Set Go!,” a campaign to introduce students to the importance of school breakfast and demonstrate how eating a school breakfast prepares you for a busy day at school. The campaign, created by the non-profit School Nutrition Association with support from General Mills Foodservice, culminates during National School Breakfast Week, March 8 to 12, 2010. By placing breakfast items on the lunch menu, it provides students who do not participate in the breakfast program an opportunity to see what is actually served.

 

Everyone can agree on the importance of breakfast to student achievement, yet too many children miss out on the most critical meal of the day. Numerous studies have shown that breakfast can improve a student’s memory, test scores, school attendance and cut down on visits to the school nurse. Research has also shown that children who eat breakfast each day have a higher intake of vitamins and minerals and maintain a healthier weight than those who skip.

 

School breakfast provides the necessary energy to start a day of learning and achievement, providing 25 percent of the recommended daily allowance of protein, calcium, iron, vitamins A and C and calories and meeting the Dietary Guidelines for Americans.

 

The National School Breakfast Program was established in 1966. Since 1989, National School Breakfast Week has been raising awareness of the program and the links between eating a good breakfast, academic achievement and healthy lifestyles.